What Does the Future Hold for Meetings & Events?

 Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and  expected to increase beyond its 2019 peak. While this is great news, according to global hospitality group Accor, it also presents challenges and opportunities for the meetings and events industry that will affect the way events are booked, planned and executed.  “The total global meeting industry worldwide is forecast to be worth $1.78 billion by 2030,” says Sophie Hulgard, chief sales officer at Accor, citing Statista data. “That’s because being in a room with people matters — it’s powerful and it’s valuable.”  [#item_full_content]